GRFN Productions

Our Leadership & Partners

GRFN Productions

Paul Mead
​Senior Strategic Advisor & Fractional CEO

A veteran of global advertising and communications, Paul Mead brings over four decades of executive leadership across North America and Europe. As former President & CEO of FCB Global (Canada & Europe) and COO of J. Walter Thompson, Paul led over 30 offices worldwide — guiding organizational restructuring, leadership development, and financial optimization.

Currently leading Paul Mead & Associates, he advises growing organizations on sustainable expansion, M&A strategy, and executive team alignment. His hallmark lies in helping companies transform success into long-term stability and purpose.

​

Neale Halliday
Brand Strategy Specialist

With a career spanning global agencies and tech start-ups, Neale Halliday specializes in brand strategy, market insight, and growth optimization. He has held senior roles at BBDO, FCB, and TBWA Global, and served as Chief Strategy Officer at leading agencies across London, New York, and Toronto.

As co-founder of Snibble Corp, Neale launched and scaled a social video platform in the U.S. market, applying data-driven insights to achieve 400,000 monthly users within six months. Today, he helps organizations define their brand DNA and align marketing strategy with measurable growth outcomes.

​

Tony Fernando
Chief Financial Officer - Fractional CFO

A seasoned financial strategist and governance leader, Tony Fernando offers over 30 years of executive experience across major Canadian and international agencies. Formerly CFO at Grey Canada, Draftfcb, and Extreme Group, Tony has led major operational transformations and financial restructures that enabled sustainable growth and profitability.

As CFO of Naked Creative Consultancy, Tony continues to guide businesses through transitions, aligning fiscal responsibility with creative vision. His strategic clarity and steady leadership bring precision and confidence to every financial decision.

​

Guru Sohal
Chief of Technologies & Operations

Guru Sohal is a senior technology executive with over 20 years of global leadership and experience transforming complex engineering, DevOps, and enterprise operations. As Director of IT Operations at Auvenir, he has unified engineering, cybersecurity, and product delivery while modernizing large-scale automation, Kubernetes adoption, and a strategic migration from AWS IaaS to Azure PaaS. Guru specializes in delivering measurable gains in agility, cost efficiency, and platform resilience. Guru leads global engineering organizations of 300+ and integrates DevOps, cybersecurity, risk, and continuity frameworks—ensuring disciplined execution, regulatory alignment, and a scalable foundation for long-term organizational advancement.

GRFN Productions

About Us

About Us

At GRFN, we believe that state of mind determines state of being. Our proprietary binaural audio productions are scientifically designed as well as specifically engineered and produced to help individuals reach and sustain optimal mental states — whether for focus and concentration, a better overall quality of sleep, deeper meditative states or better overallmental health and wellness.
By harnessing the power of dual-frequency sound, our proprietary binaural audio productions are scientifically engineered to help individuals and organizations cultivate optimal mental states for peak performance. Our binaural audio production technique uses the difference of frequencies within the two tones to mimic that of the desired brainwave, allowing you to get into your desired state of mind faster and maintain it longer, than you can naturally without them — Through the fusion of neuroscience, sound engineering, and human performance research, GRFN enables users to enter and sustain desired cognitive and emotional states more efficiently than ever before Thus helping users improve focus and concentration, achieve restorative delta sleep, attain deeper meditative states, and enhance overall wellness.
We serve our clients by providing the tools for you to maximize your potential.

Give Yourself The Advantage
With GRFN


​

At GRFN, we understand that our state of mind is determined by the activity in which we are engaged, and that any state of mind can be cultivated. That is why our proprietary binaural audio productions are designed to help consumers sustain an optimal state of mind longer than they can naturally without them. Our binaural audio productions are specifically engineered to cater to various facets of self-improvement as well as physical and mental wellness, as they are engineered to help increase focus and concentration for study and work), attain a better overall quality of sleep, and achieve deeper meditative states, all while bettering your overall mental health and wellness. Our binaural audio production technique uses the difference of frequencies within the two tones to mimic that of the desired brainwave, allowing you to get into your desired state of mind faster and maintain it longer, than you can naturally without them. Our goal is to help increase and maximize your overall chances of success in attaining whatever it is that you wish or desire to realize and attain. Join us on this journey of self-improvement and let us help you manifest your true potential. As we believe that self-improvement can be achieved through an optimal “mindset”. Our team at GRFN has created professionally engineered binaural audio productions (aka binaural beats), which use two different sounds in each ear to create a vibrational frequency that mimics the desired brainwave. Our binaural audio files are individually tailored to help increase focus, achieve a deeper meditation, regulate sleep cycles, and enhance mental health, wellness, and cognition. We serve our customers by giving them an advantage, which increases their overall chances of success.

About Us

Our Leadership & Partners

Paul Mead
​Senior Strategic Advisor & Fractional CEO

A veteran of global advertising and communications, Paul Mead brings over four decades of executive leadership across North America and Europe. As former President & CEO of FCB Global (Canada & Europe) and COO of J. Walter Thompson, Paul led over 30 offices worldwide — guiding organizational restructuring, leadership development, and financial optimization.

Currently leading Paul Mead & Associates, he advises growing organizations on sustainable expansion, M&A strategy, and executive team alignment. His hallmark lies in helping companies transform success into long-term stability and purpose.

​

Neale Halliday
Brand Strategy Specialist

With a career spanning global agencies and tech start-ups, Neale Halliday specializes in brand strategy, market insight, and growth optimization. He has held senior roles at BBDO, FCB, and TBWA Global, and served as Chief Strategy Officer at leading agencies across London, New York, and Toronto.

As co-founder of Snibble Corp, Neale launched and scaled a social video platform in the U.S. market, applying data-driven insights to achieve 400,000 monthly users within six months. Today, he helps organizations define their brand DNA and align marketing strategy with measurable growth outcomes.

​

Tony Fernando
Chief Financial Officer - Fractional CFO

A seasoned financial strategist and governance leader, Tony Fernando offers over 30 years of executive experience across major Canadian and international agencies. Formerly CFO at Grey Canada, Draftfcb, and Extreme Group, Tony has led major operational transformations and financial restructures that enabled sustainable growth and profitability.

As CFO of Naked Creative Consultancy, Tony continues to guide businesses through transitions, aligning fiscal responsibility with creative vision. His strategic clarity and steady leadership bring precision and confidence to every financial decision.

​

Guru Sohal
Chief of Technologies & Operations

Guru Sohal is a senior technology executive with over 20 years of global leadership and experience transforming complex engineering, DevOps, and enterprise operations. As Director of IT Operations at Auvenir, he has unified engineering, cybersecurity, and product delivery while modernizing large-scale automation, Kubernetes adoption, and a strategic migration from AWS IaaS to Azure PaaS. Guru specializes in delivering measurable gains in agility, cost efficiency, and platform resilience. Guru leads global engineering organizations of 300+ and integrates DevOps, cybersecurity, risk, and continuity frameworks—ensuring disciplined execution, regulatory alignment, and a scalable foundation for long-term organizational advancement.

About Us

At GRFN, we understand that our state of mind is determined by the activity in which we are engaged, and that any state of mind can be cultivated. That is why our proprietary binaural audio productions are designed to help consumers sustain an optimal state of mind longer than they can naturally without them. Our binaural audio productions are specifically engineered to cater to various facets of self-improvement as well as physical and mental wellness, as they are engineered to help increase focus and concentration for study and work), attain a better overall quality of sleep, and achieve deeper meditative states, all while bettering your overall mental health and wellness. Our binaural audio production technique uses the difference of frequencies within the two tones to mimic that of the desired brainwave, allowing you to get into your desired state of mind faster and maintain it longer, than you can naturally without them. Our goal is to help increase and maximize your overall chances of success in attaining whatever it is that you wish or desire to realize and attain. Join us on this journey of self-improvement and let us help you manifest your true potential. As we believe that self-improvement can be achieved through an optimal “mindset”. Our team at GRFN has created professionally engineered binaural audio productions (aka binaural beats), which use two different sounds in each ear to create a vibrational frequency that mimics the desired brainwave. Our binaural audio files are individually tailored to help increase focus, achieve a deeper meditation, regulate sleep cycles, and enhance mental health, wellness, and cognition. We serve our customers by giving them an advantage, which increases their overall chances of success.

At GRFN, we believe that state of mind determines state of being. Our proprietary binaural audio productions are scientifically designed as well as specifically engineered and produced to help individuals reach and sustain optimal mental states — whether for focus and concentration, a better overall quality of sleep, deeper meditative states or better overallmental health and wellness.
By harnessing the power of dual-frequency sound, our proprietary binaural audio productions are scientifically engineered to help individuals and organizations cultivate optimal mental states for peak performance. Our binaural audio production technique uses the difference of frequencies within the two tones to mimic that of the desired brainwave, allowing you to get into your desired state of mind faster and maintain it longer, than you can naturally without them — Through the fusion of neuroscience, sound engineering, and human performance research, GRFN enables users to enter and sustain desired cognitive and emotional states more efficiently than ever before Thus helping users improve focus and concentration, achieve restorative delta sleep, attain deeper meditative states, and enhance overall wellness.
We serve our clients by providing the tools for you to maximize your potential.

​GRFN - Give Yourself The Advantage

Mission and Culture

Mission and Culture

At GRFN, our work is grounded in the principle that self-improvement is both a science and a state of mind.
We are driven by curiosity, guided by evidence, and united by purpose. Our culture values integrity, innovation, and impact — recognizing that when we help people become the best versions of themselves, we elevate communities, organizations, and industries alike.

We are driven by three core values:
• Integrity — Every product we create is guided by rigorous research and ethical intention.
• Innovation — We continually explore the frontier where sound meets science.
• Impact — We measure success not only in outcomes, but in the lasting well-being of those we serve.

Our team continually advances the frontier of audio-based cognitive enhancement. Each production is crafted with precision and intention, ensuring that every GRFN experience serves a specific purpose.
Success, in our view, is not defined by wealth or status but by the successful attainment of one’s goals, while simultaneously being genuinely content. As such, it is attained by mindset — one that can be cultivated and sustained. Our mission is to help people and organizations realize their full potential by transforming the way they think, feel, and perform.

GRFN - Give Yourself The Advantage.

​

We create scientifically based aids, that are utilized to help one achieve their full potential. It is only through being the best versions of ourselves that we can best help others. Our proprietary binaural audio productions are designed and engineered to help develop various facets of self-improvement. We continue to create professional binaural audio productions (binaural audio files/beats), specifically designed and engineered, to aid in maximizing our consumers potential through the manifestation and achievement of their personal goals, and desires.
Our proprietary binaural productions are engineered in spirit of pure harmony and good faith. Whether it is for increased focus and concentration (study), a better overall quality of sleep, the attainment of deeper meditative states, or better mental health and wellness. The audio files are individually tailored for a very specific purpose and/or end result.
Success is happiness and is achieved by being in the proper state of mind. We will help our clients maximize their chances of success by helping them get into their desired state of mind faster and maintaining it longer than they can naturally without them. It is through the understanding of modern science that one can disassociate the two fundamental belief systems, separating the body and the mind. 
GRFN is a natural extension of this pursuit and has been developed harmoniously with it. Our Binaural Audio Productions are specifically engineered and produced to help one achieve their full potential.

“We can only truly help others to very best of our ability, when we are the best versions of ourselves.”   -Matthew Justis

​

Mission and Culture

Mission and Culture

We create scientifically based aids, that are utilized to help one achieve their full potential. It is only through being the best versions of ourselves that we can best help others. Our proprietary binaural audio productions are designed and engineered to help develop various facets of self-improvement. We continue to create professional binaural audio productions (binaural audio files/beats), specifically designed and engineered, to aid in maximizing our consumers potential through the manifestation and achievement of their personal goals, and desires.
Our proprietary binaural productions are engineered in spirit of pure harmony and good faith. Whether it is for increased focus and concentration (study), a better overall quality of sleep, the attainment of deeper meditative states, or better mental health and wellness. The audio files are individually tailored for a very specific purpose and/or end result.
Success is happiness and is achieved by being in the proper state of mind. We will help our clients maximize their chances of success by helping them get into their desired state of mind faster and maintaining it longer than they can naturally without them. It is through the understanding of modern science that one can disassociate the two fundamental belief systems, separating the body and the mind. 
GRFN is a natural extension of this pursuit and has been developed harmoniously with it. Our Binaural Audio Productions are specifically engineered and produced to help one achieve their full potential.

“We can only truly help others to very best of our ability, when we are the best versions of ourselves.”   -Matthew Justis

​

At GRFN, our work is grounded in the principle that self-improvement is both a science and a state of mind.
We are driven by curiosity, guided by evidence, and united by purpose. Our culture values integrity, innovation, and impact — recognizing that when we help people become the best versions of themselves, we elevate communities, organizations, and industries alike.

We are driven by three core values:
• Integrity — Every product we create is guided by rigorous research and ethical intention.
• Innovation — We continually explore the frontier where sound meets science.
• Impact — We measure success not only in outcomes, but in the lasting well-being of those we serve.

Our team continually advances the frontier of audio-based cognitive enhancement. Each production is crafted with precision and intention, ensuring that every GRFN experience serves a specific purpose.
Success, in our view, is not defined by wealth or status but by the successful attainment of one’s goals, while simultaneously being genuinely content. As such, it is attained by mindset — one that can be cultivated and sustained. Our mission is to help people and organizations realize their full potential by transforming the way they think, feel, and perform.

GRFN - Give Yourself The Advantage

​